▶ Your Answer : Some people thinks that when they consider
a major purchase, the information from magazines is the greatest impact on their
choices. However, in my case the reviews from online communities is the major factor
that change my purchase. Since the reviews allow people to get various
information easily and the magazine offering not reliable information.To begin with, reviews from online
communities has advantages. It writes down by diverse customer in every ages and
genders. Also, since it is offered by Internet, people can readily access to the
product’s information and comments. It just need few clicking. Moreover, this
communities usually share not only the good’s information but the events that relevant
with these products. For example, I made a major purchase last month, the microwave,
since it is very highly cost decision, I have to choose the product very carefully.
To choose affordable one, I entered the electricity machine purchase community.
I searched the information selecting few factors. Such as age, gender, electricity
consume rate, purpose. Then the site shows me some nice list of products and it
offers a wide array of the comments. Through this site, I regarded these
comments and made a best purchase.
On top of that, information from magazines has
few disadvantages. Since the magazines have its own customer field and purpose,
they tend to be targeting specific subscribers. Therefore, this information might
be unreliable. Moreover, they usually open many events for their customers and
it make people to make hasty conclusion. For example, my mother bought a lip
stick after watching the recommendation in the woman’s magazine. At first, she
has no regret on this decision, after few days she started regretting her
choices. Because it is too expensive than the goods and the color was not
suitable for her. When the model wearing it, it was perfect but, she does not consider
that all models in the magazine have bright color skin tone, although she has
darkish skin tone.
To sum up, the reviews form online communities
make people to access various information easily and the information from
magazine makes hasty decision. In this regard I think that reviews from online
communities is greatest impact on my purchase. |