There is an issue over what kind of materials has impact on our modern society. Is this book or television? Some people believe that books have made our society productive in education for the citizen so that those books are very influential in term of changing our society's way the most. However, contrary to the popular opinion, I strongly believe that modern society has let people change their way of life with the dramatically developed science and technologies such as TV, the internet, and even robot. It seems that books represent liberal-like part and television is of science-related part.
To begin with, television plays more critical role in our society than books, from social perspectives. In general, as the development of technologies, people have also evolved in their way of behaving. Most of young people are likely to imitate the figures, like kinds of their idol, broadcasting on TV, whatever these are beneficial or harmful to them, whereas most of old people are likely to watch TV for lots of time in their usual life to kill their free time. Therefore, TV is the most influential source for modern people in our society. On the other hand, although a book is one of the influential means to chance our society too, these are less outstanding and ubiquitous than TV is. People's life style completely has changed through watching TV programs where celebrities, sports stars and politicians come out. In this respect, It is no doubt that almost all the citizen in the society watches TV and it make human being more change their way of behavior.
In addition, from psychological perspectives, TV can have more effect on people's brain than books have. Television' visual and audio effect makes people more understandable and more empathy with the materials covered on it. However, books do not. As modern society has more and more evolved in technology, people's cognition go to match with it and their brain has been similar to machines. I don't say that this phenomenon would be good or not, but this is true. Therefore, our society with TV made evolve in people's central nervous system in brain and this means that our cognition and perception is totally over control of mass media, especially TV. When we just read the written material, the contents are not easily imprinted in our brain and it takes longer to read. However, TV is brief and easily contents-acceptable means for people. Thus, TV has greater impact on people's way of thinking in this society with time.
In conclusion, without any hesitation, I definitely believe that the contents broadcasting on TV make people more change in their lives in terms of their thought and behavior.
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