As society develops quickly, more and more advertisments are funneled into the market, and also most of people wathch these advertisments. However, there is a rising prblem, is it good for children of 2-5 years of age should be exposed to advertisements? Like this one. I don’t think so, because there are two reason that contradict this idea. One reason is that if direct advertising toward young children, they will have some prejudiced thoughts. And the second reason is that these promotional activities are not good for children’s health.
To start with, children will have some bias toward some products. This is because many advertisments exaggerate their products greatly, for adults, it is OK because they have had their own opinion to judge which products are good or not. However, children don’t have this ability. They absorb all the things they have listened and watched. So if a advertisment have some bias, children may have the same bias. For example, let me suppose a children who is 4 years old. Now he can listen and watch from exterior environment and is able to understand them. If he watches TV and sees an advertisment about children’s junk food. This is just a suppose. The advertisment overplays their product and says that their product is especially healthy for children. In the children’s mind, this product is remembered as a good healthy food and he asks his mother to buy this junk food. Although this is an simple example, thousands of similar things are happening now because of direct advertising toward children of 2-5 years of age.
Also, it is bad for children to be exposed to advertisements because it can have some negative influence on their health. Since many advertisments are in TV, if a children watch long time of TV, their eyesight will decrease over and over time. To give a personal example, when I was young, 4-6 years old, befor went to pre-school, I liked advertisements very much, because in advertisements, there were many delicious food and other tools that kids liked to play. So I remembered I was exposed to TV 3 hours a day because of these imaginative effects. Over time, my eyesight decreased quickly, even the doctor said that reduce time of watching TV or it would have a deadly impact on my eyes. I believe many people have similar experiences as I have. So it’s better for children to try not to watch advertisments especially on TV.
To conclusion, because of bias and healthy problems, it is not a good idea to direct advertise toward young children. |