Today, people say that advertisement is a magic occurring in just thirty seconds. That means, in just thirty seconds, Advertisement can change people’s mind. Advertisement makes trends between high related society and it has a great effect on people’s choice. And advertisement can be used for creating or showing companies values which can make people feel friendly.
First, Advertisement make trend with showing company’s products to customer and it make a lot of changing in people’s priority for purchasing goods. Standing at the middle of trend has a huge benefit like having advantage about grapping more potential consumer. In The day of Overflowing of brand new product, it’s hard for company to show products consumer. Only Frequent advertisement would cause new wind flow between people. Korea cell phone market can be a good example for this case. In this case, many companies always try to take a sensitive advertisement and use celebrities in their shot. Because of this effort, young people would change their cell phone directly.
Second, Advertisement is not used for just selling their goods but also creating company’s value or image can show people. If company’s values are similar to consumers, they would have positive image about that company. Assimilated image with customer can decrease distances between company and consumer and company can get certain trust about their services and goods. The biggest company in Korea, Sam Sung, has achieved a great succession in the world competitive market through image marketing with advertisement. They set their catch-praise as ‘The Family of All’ and made many advertisements can show people how they have family-like mind when they faces customer.
In short, Advertise is not waste of company budget because company can get huge benefit from advertisement can show their products many people and showing their friendly image has a great effect on customer in world competitive market. So costs for promoting their own products and image are useful and effective way to get better position in the market. |