■ Direction Read the question below. You have 30 minutes to plan, write, and revise your essay. Typically, an effective response will contain a minimum of 300 words. ■ Question Do you agree or disagree with the following statement? Use specific reason and examples to support your answer | |
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Topic : Advertisement is a waste of a company's time and money because most consumer know what they want to buy. | |
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There might different ideas regarding whether advertisement is a waste of a company's profit since most consumer know what they want to buy. Personally, I do not agree with the above statement because advertisement not only make people impulse purchasing but also enhance company's images.
To begin with, advertisement is beneficial for company in terms of bringing about impulsive purchasing. In today's society, a significant number of people are flooded with a considerable amount of advertisement. Even though people do not seem to be affected by those a lot of advertisements, in reality, people are somewhat charmed by showing image or sound from advertisement. Thus, these are caused people to buy many items what they saw from the commercial. According to the research released by Korean National Center, more than two third of the surveyed consumers mentioned that they tend to get many unnecessary items without thinking after watching advertisement. This is because of the magnificent sound effect or visual impact from commercial. Consumers are facinated from these facts and it make people impusive purchasing.
Moreover, advertisement help company to enhance their images. In general, company's impression or image plays key role in thier success. Of course, other facts such as quality of the items is also siginificant. However, focusing solely on item's quality is not enough in this competitive society. In this sense, the image of the brand name is becoming the most important factor among others. Take my case as an example. When I went shopping for grocery, there were variety of items with same condition and similar functions. At this point, I chose one which I had seen from TV commercial. Because thoes commercial showed that their fresh and clean policy, so I had great impression on the brand that I took and I picked the one without any hesitation. If I had not seen the commercial, I would have not buy the item. In this regard, advertisement plays crucial role in terms of having good image which will bring about a amount of profits.
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