■ Direction You have 20 minutes to plan and write your response. You response will be judge on the basis of The quality of writing and on how well your response presents the points in the lecture and the relationship to the reading passage. Typically, an effective response will be 150 to 225 words. ■ Question Summarize the points made in the lecture you just heard, explaining how they cast doubt on the points made in the reading
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Although the reading passage lists three advantages of purchasing a franchise from an established company, the speaker argues that this can be certaily eclipsed by corresponding disadvantages.
Firstly, the reading passage suggests that a franchise would be a good start for people who begin their business first time. This is because the company already have an experience about the business and can assure the owner. However, this argument is not always relevant. The first-time business owner who run the franchise, in practice, does not have an authority to control his or her business. The established company may compel the owner what to sell and how to market. According to the speaker, then, running the franchise does not seem attractive.
Secondly, the reading passage also maintains that having a franchise can save advertising cost because owners does not need to spend their time or money for promotion. This can be the case, but it is also the true that the the advertisement is not always effective. This is due to the fact that the established company advertise only through whole nationally, not locally so that the owner cannot expect the appropriate reward from the promotion.
Finally. the reading passage insists that a franchise would secure business failure but this is not always sound appealing because there would be a lot of charges to pay the company's aids. This realiy renders the last claim of a franchise unconvincing. | |
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