■ Direction Read the question below. You have 30 minutes to plan, write, and revise your essay. Typically, an effective response will contain a minimum of 300 words. ■ Question Do you agree or disagree with the following statement? Use specific reason and examples to support your answer | |
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Topic :Television is detrimental to children | |
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In today's complex society, advertisement has become one of the most volatile issues that need to be addressed. Some people say that many advertisements only focus on their product's positive side whereas they purposely ignore their negative side. As for me, I also strongly agree with the idea that today's advertisements only try to stress their positive impact so that consumers are provoked to believe those products are better than they really are.
To begin with, they emphasize only positive effect of their products by showing what would happen to them when they use their products. For example, in alcohol beverage commercials, we can often see people are having a great time at party while all of them are drinking the same beer. It seems to appeal to consumers that by having their drink, people enjoy their lives and look so much happy. However, it is virtually impossible to see a person who became addicted to alcohol, and he warns about excessive drink in any of those commercials. In this respect, it is safe to say that advertisements intentionally ignore the negative effects of their products, but show only positive effects of their products, thus making people believe their products will bring them happy lives.
In addition, many advertisements exaggerate their original quality. In other words, they basically cheat consumers to think that the products will give them whatever they desire. To illustrate, in any health supplementary food commercials, they often present before & after pictures of people who previously used the products. However, we can see a great difference between two photos. In before photo, we can see that a subject is with a sad face as if it suggests that s/he is in a bad mood. In contrast, in after photo, we can see a subject is full of smiles and usually has a bright background. Because of this technique, consumers may think that a subject's life is completely changed by using the product. As this instance reveals, many advertisements use other methods to boast their effectiveness.
In conclusion, I firmly believe that modern advertisements make consumers believe their products have a great quality than they really are. It is clear when we consider the factors, such as they only attempt to highlight their positive effects, and also they convey information which is not true in many occasions. | |
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riverhan
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