▶ Your Answer :
Many
people might wrangle over this argument that businesses should invest a lot in
their advertisement in order to succeed. Some people might argue that it is the
best way to improve their brand image, market sale through advertising. In my
opinion, however, there are several ways for companies to succeed without
expensive advertisement.
First of
all, it is possible for companies to promote their brand image instead of
putting a lot money on their advertisement. In modern society, people are often
exposed to a myriad of commercial already and thus it makes people actually less
pay attention to the advertisement anymore. (Good point) Repeated advertisement might even lead to a negative image of the company to customers who watch the company's ads. For example, Mirea asset, one of
biggest financial bank in Korea. They have been using a strategy to promote
their company's image through giving a scholarship for Korean students who want to
study abroad. This exchange student scholarship program created a positive image
of the financial firm. Before this scholarship program, people often see the
firm as vicious financial firm that does not care about their social community.
As a result, the company could get more profits than ever before. This example
clearly demonstrates company could improve their image without advertisement.
Secondly,
it is possible for company to use another strategy to increase their market
sales without advertisement. Along with the globalized trend, As globalization is continue a huge number of companies are now
seeking for new market in foreign countries. Investing money on to build new up
factories or using foreign countries cheaper foreign labor resources or labor could be more
another way to increase their profits. In addition, a company could use other
elements that can bring success to a company such as a good customer service,
product development and even employee training. For example, Samsung, one of
biggest electronics companies company. They are well known for a good customer service and
guaranteed a better after service. People not just consider solely their brand
image shown in presented through their advertisement when they buy their products. This
illustrates other elements are more important than advertisement itself to increase
a company's profit.
In
conclusion, I strongly believe that investing a lot of money on advertising to
succeed is not necessary. This is because company find a way to improve their
brand image and market sale without expensive advertisement.
채점기준표 | Grammar | Contents | Example | Coherence | 점수 | 2 | 3
| 2 | 3 | Score | Fair 16-18 | - 전치사 사용이 다소 미숙한 편입니다. - 첫 번째 내용에서는 support program --> good image --> gain profits 까지 언급하셨는데, profit전의 과정을 보다 상세히 명시해주셨으면 좋겠네요. 이론적인 내용으로만 들리기 쉽습니다. - 두 번째 내용은 ads의 연관성에 대한 설명이 다소 약한 편이에요.
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