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As various technology has amazingly developed, a lot of products in modern society seem fascinating many people. They are no longer satisfy with what they have and seek out better and newer version of things. This is because of mass media in modern society and influence of others who have something better than you do.
To start with, mass media makes people buy more products, especially in advertising. Famous actors or singers introduces new commodities everyday and say that this is better than things you have. People want to have the things that the celebrities have and praise although they already have.
To give you an idea, here is an example from my friend. She always regard her up-to-date cell phone as old-fashioned after six months from purchasing it. I can say that this gives rise to a variety of advertising. Right after watching advertising, she always tells me that she wants to have more optional cell-phone like it. She want a higher-definition camera and more gorgeous design and even more expensive.
Moreover, people tend to compare themselves with others and be influenced by them. Most people would envy or even covet if others have something that you can't have such as luxurious clothes, furniture, cars.
From my personal experience, I have bought a bag at an exorbitant price after seeing my classmate have it although I already have a lot of bags of good quality. I just bought it because I feel that holding an expensive bag for her looks very superb. However, I regret buying this before long due to my empty bank book.
To summarize, many people wants what they don't have by mass medea like advertising and people who close to you. All in all, it is difficult to satisfy with what you have and people may desire better one until the last moment of his life. |
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