franchising |
In the passage, the author contends that the franchiser owner have less risk and high sucess rate. However, this is directly refuted by the lecturer`s claim that becoming franchisee have nagative aspects rather than having positive things.
To begin with, the passage says that the owner may provide more popular and good products and service through franchising. In contrast, the lecturer argues that most franchisee have to abandon his control authority of their products and services. Especially, the parent company represses what the store owners decide about sale strategy associated with products.
Another point the author stresses in the reading is that the franching business have a positive effects on saving advertising cost. On the other hand, this is challenged by the lecturer`s assertion that it causes franchisee to spend on unnecessary costs. To be specific, the parent company operates their mass advertising strategy by gathering money from franchise owners and this campaign is implemented through massive method rather than individual strategy.
Finally, the reading suggests that franching prove more security. The lecturer, However, strongly disagrees this point by claming that the franchisee have to pay more money to the franchiser. For example, there are initial fee the owner have to pay as well as contiuning fee. these costs made the business to be more unprofitable. |