Before making a purchase, one often gets into trouble deciding which
product he or she should choose. While some get information from the
online communities or reviews in magazines or blogs, I usually regard the
recommendation from my close friends as the highest priority. The reasons
illustrating this are stated at the following paragraphs.
To begin with, friends’ recommendation is more trustworthy than any
other information. Friends are people that I know directly, giving more credit
to the provider of the information. Many of reviews in magazines or
online communities are written for commercial purposes; companies paid them to
advertise their products. I once had acquired reviews from online communities
of the cosmetics before I make made a
purchase, but eventually found out that most of the reviews were for
advertising purposes and even contained false
information to allure people. On the other hand, the reviews from the person I
know well would be less affected commercially, increasing the credibility and
influence of the reviews.
Secondly, friends who are close with me would be able to know my
personal preference and the exact features that I need. Knowing these will let
them to recommend the best product. For example, I am allergic to
peanuts, thus having regularly have a hard
time to choose the a restaurant to go
dine in. Many of the reviews in the
magazines or the internet cafes do not
contain the information on whether the
restaurants serve dishes with peanuts while
friends who are close enough to know my allergy will provide it.
Lastly, friends would have a sense of
responsibility when they recommend products, even after the purchase. When
purchasing an electrical device, for instance, there is a high possibility to
get into trouble of when using it. If one
buys the a product relying on the reviews
from someone they do not know, he or she would have a hard
time searching the manual to solve the problem. However, if one had bought the
product as friends’ recommendation, they could have just asked them about the
devices. Therefore, following the friends’ recommendation would save
time and enhancing enhance convenience,
increasing the impact before purchasing the product.
Following friends’ recommendation has a higher
chance of being satisfied satisfying people for
the purchase due to less commercial influences and information that the friends
have about me. Furthermore, it even increases convenience after the purchase
because whenever the buyer runs into problems, he or she can just ask friends
for help. To conclude, these advantages will make the recommendation from
friends to have greatest impact among the three given choices.