today's shopping? |
It is undoubtedly believed that today's shopping has become more complex and exhausting than ever before. I think this phenomenon is due to three main reasons.
First of all, there are enormous amount of shopping lists available that we must face upon. As the industries are becoming more and more developing and advancing, not only does the kind of products becomes extremely diverse, but also does the absolute quantity of products dramatically increase. From small commodities like tea spoons to luxury apartments, people now should choose among the plethora of the products. Furthermore, there are some ingenious new products that we have never imagined before. So they confuse our minds and stimulate our compulsive purchase. MP3 player is a best example that illustrate this. Only a few years ago, people never considered buying of this device. However after its release, we now want purchase of it which we never gave it a thought.
Secondly, companies' aggressive marketing promotions also make it tough to shop. It would not be an exaggeration to mention that we are surrounded by commercial advertisements. Many companies are offering a myriad of products and services boasting their goods whenever and whereever they are. Let's take an example of water bottles. There are numerous brands of water. Some features its containing of minerals and others are telling that they are made of the purity from Mt. Alps. Customer should contemplate upon the choice of a mere bottle of water.
Finally, the method of shopping becomes diverse. In the past, people just went to nearby market to shop. On the other hand, today's people have a variety of options. They can make a shopping via normal markets, specialty shops, sales malls and TV shopping and so on. After all, the advent of internet shopping affects customer mostly. With a few clicks of mouse, customer can easily access a wide selection of products. They can conveniently compare the price and search for more detailed information about goods on the web. In addition, people can buy them immediatly in a moment they order.
As above, today's shopping can be described as demanding experience. Facing upon overwhelming quantity and variety of products, consumers must try to be alert and make reasonable choice.
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