Which do you agree with? Advertising : encourage people to buy things we really do not need VS tell us about new products that may improve our lives |
In thesesays, all of mass media such as TV or news papers cointains advertisement and it's hard to find the media that advertisement is not included. Some people say that advertisement is not benefical because advertising provoke people to spend unnessary money on goods. But I bleive that advertisements on mass media are helpful to people for two reasons.
First, advertising offers latest information about the product. It is true that people should get information about the product they want to buy before their final decision and without advertisement, people will have hard time collection informaion. For example, I wanted to buy notebook computer several month ago but I didn't have much nformation about notebooks because I don't watch TV or newspaper. So, I turned on TV and watched several home shopping channel. In that channel, I could compare many company's products and the advertisement provided useful information to me. If there were no advertisement on TV, I am sure that I couldn't be able to perchase what I really wanted due to lack of information.
Second, It will be more convenient for people when they see advertisement. Consumers usually prefer to see the product before they buy it and advertisement indirectly enable people to see them. For instance, when I wanted to buy cellular phone, I collected information by internet advertisement. The advertisements were helpful for me becase I didn't have to go shop to see the real poduct. In this manner, life quality of consumer is elevated because people doesn't need to go market to see the product.
To summerize, conviniency and offering information is the benefits derived from advertisement and it attributed to peoples life. I strongly believe that advertisement has benefits to people for two reasons I mentioned above. |