▶ Your Answer : There might be some people who believe that when they shop for something, the greatest influence on their choice to buy the product is recommendation from friends or review from online communities. However I personally disagree with the above ideas with the two subsequent reasons. A Recommendation from celebrities has a powerful effect on the decision because it is reliable and offers abundant information about the product. To begin with, the comment from the celebrities is reliable. To be specific, when the famous people promote the product, they usually consider the product with their image. If the product is bad or not as good as what the ad say,. It will affect their reputation a lot. A survey conducted by the Micigan University of the commerce Department shows that .the more than 79 % of ads model are actually using the product they are going to sell before the ads are on the air. So the recommendation from the celebrity is a quite reliable source of the shopping. On top of that, the review of the product suggested by the celebrity is quick and bountiful. This is because that the celebrities communicate a lot with their fans these days through social network such as Facebook and Instagram. So the followers get the information quickly about their stars. For example, a famous actress put a post about her beauty tips. It shows a specific moisturizer. After she posted the comment, I can easily find millions of reviews about the product. Through this, I can get a comparatively objective and wide range of review about the product a lot from a various people of ages. To sum up, reliability and a plentiful of authentic information about the product suggested by the famous figure help me to shop. In this regards, I think the recommendation from celebrities is the best method to refer to make a purchase. |