▶ Your Answer : In my opinion, reviews from online communities affect people’s choice the most when they are about to purchase something important. Some might say recommendation from friends or information on printed media can have more impacts on their buying. However, I think reviews from online provide a lot of real cases and serve (주어 동사 불일치) as the most impartial sources. To begin with, people can check many others’ usage examples and thoughts of the products from online reviews. Since anyone who bought the good can write reviews on the site, hundreds of reviews are available. For example, I always refer to the reviews before I purchase clothes in internet shopping. Checking them as many times as I can helps me to decide whether the clothes fit me by giving the answers to my criteria. Some people might think magazine information can be various too. However, it only gives objective fact, so it is not realistic. On the other hand, buyers’ reviews are based on their experience, which are beneficial to the others. On top of that, the reviews on online are the most reliable source because the opinions are unbiased. Whether one is glad with the object he or she has bought or not, it is the his or her freedom to upload the review on communities. Hence, the online communities contain both favorable and unfavorable idea for a particular product. People considering a serious consumption are able to get references from the various reviews. The others might argue that friends can provide opinions of their preference with the goods. However, in the most cases, friends only recommend it only (강조의 의미) if they like it and use well. This means friends’ recommendation is biased and not always reliable, because it is merely from the people in favor of the object. To sum up, the reviews from online communities have a variety of examples of primary buyers and are equally written by many ones. For these reasons, other than friends and magazines, online reviews have the greatest impact on people’s purchase choices. (330자) |