▶ Your Answer :
Before
making a purchase, one often gets into trouble deciding which product he or she
should choose. While some get information from the online communities or
reviews in magazines or blogs, I usually regard the recommendation from my
close friends as the highest priority. The reasons illustrating this are stated
at the following paragraphs.
To begin with, friends’ recommendation is more
trustworthy than any other information. Friends are people that I know directly,
giving more credit to the provider of the information. Many of reviews in
magazines or online communities are written for commercial purposes; companies
paid them to advertise their products. I once had acquired reviews from online
communities of the cosmetics before I make a purchase, but eventually found out
that most of the reviews were for advertising purposes and even contain false
information to allure people. On the other hand, the reviews from the person I
know well would be less affected commercially, increasing the credibility and
influence of the reviews.
Secondly, friends who are close with me would
be able to know my personal preference and the exact features that I need.
Knowing these will let them to recommend the best product. For example, I am
allergic to peanuts, thus having hard time to choose the restaurant to go. Many
of the reviews in the magazine or the internet cafes do not contain the
information whether the restaurants serve dish with peanuts while friends who
are close enough to know my allergy will provide it.
Lastly, friends would have responsibility when
they recommend products, even after the purchase. When purchasing an electrical
device, for instance, there is a high possibility to get into trouble of using
it. If one buys the product relying on the reviews from someone they do not
know, he or she would have hard time searching the manual to solve the problem.
However, if one had bought the product as friends’ recommendation, they could
have just asked them about the devices. Therefore, following the friends’
recommendation would save time and enhancing convenience, increasing the impact
before purchasing the product.
Following friends’ recommendation has higher
chance of being satisfied for the purchase due to less commercial influences
and information that the friends have about me. Furthermore, it even increases
convenience after the purchase because whenever the buyer runs into problems,
he or she can just ask friends for help. To conclude, these advantages will
make the recommendation from friends to have greatest impact among the three
given choices.
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