▶ Your Answer :
Some people might say that information from magazines and reviews
from online communities are good sources and recommendation from friends are
not. However, I disagree with them for two reasons. First, information from photo
books and websites are not reliable. Second, suggestions from close friends are
not only reliable but also likely to fit your appetite.
To begin with, Sources from online or commercial papers are hard to
believe. In these days, companies are aware of the power of marketing through
online and magazines. Not surprisingly they pay money for reviewers such as
youtuber, Instagram stars for most of the reviews. As a result, the feedback
become less reliant. For example, there was a research conducted by Fair Trade
Commission. The purpose of the research was to figure out how credible the reviews
in online were, They researched about 1,000 reviews on network and what they
found was intriguing. An overwhelming 80% of those feedbacks were payed from
the seller and even 40% of them didn’t even used the product to wrote down such
things. This research reveals that written works in online are not trustworthy,
especially for a major purchase.
On top
of that, recommendation from friends, on the other hand, often seems to have satisfying
results. People tends to become a friends with someone when their interests and
values are similar. As a results, the product that made your friend happy are
more likely to fit to you either. For
instance, I care a lot about my skincare and so does my friend. When I was in army,
I was worrying about my skin because it was losing its vivacity. One day, Friend
called me and told me that she found perfect essence best in her entirely life.
She said to me “you should try it” and I immediately bought that cosmetic goods.
Just like she said, it was the best essence ever. Thanks to her suggestion, I was
able to solve the problem with my skin.
To
sum up, data on internet and commercial books are not that reliable and it often
comes with a satisfying results when you listen to your friends. In this
regard, I firmly believe that recommendation by a friends has greatest impact
on serious purchase decision.
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