▶ Your Answer :
An international organization started imposing ecocertification to wood companies that meet high ecological standards by conserving resources and recycling materials. According to the reading passage, the wood companies in the United states will try to get ecocertification. However, the speaker said differently and there are tree points. Firstly, one of the reasons that the writer said that is American consumers are exposed intensive advertisements. Therefore, even though wood companies advertise by using “exoxertified”, the consumers will not trust that much. However, the speaker said that they don't treat all advertising the same. Also, Americans who are ecologically minded are likely to react very positively. Second point from writer is that ecocertified wood will be more expensive than the regular wood to get ecocertification. Then, customers will pay more cost to buy ecocertified wood. It will make customers buy uncertified wood so wood companies will prefer to keep the prices lower. In contrast, the speaker said that if the price difference between two products is small, Americans will be rely on other factors rather than price. Lastly, the writer said that American wood businesses sell most of their products in the United States and they don’t affect to other countries so pursuing certification would not make sense for them. However, the speaker said that American wood companies should pay attention to wood business internationally for foreign competition. Also, if they capture some customers who are interested in ecocertified products. Eventually, there will be foreign companies that want to join into the American market. In conclusion, the writer has a negative opinion on the ecocertification because American customers don’t trust the advertising in general. Also, products would be more expensive and wood companies are for just Amercian consumers. However, the speaker disagrees with it because not all American custromers treat advertising like that. Also, increasing price would not affect that much and wood nusinesses should captured some customers for foreign competition. |