▶ Your Answer :
Some people think that
information from magazines are an important factor when buying new products.
However, in my opinion, reviews from online communities have the most
significant impact on people's choice. This is because many comments about
products provide more trustworthy information and people are able to acquire
data about each companies' response to many complaints of consumers.
To begin with, many
afterword are more reliable as a source of information. Reading a lot of
reviews make me choose products objectively. For example, I was planning to buy
a new laptop because I had seen a advertisement introducing their good products
on sale. However, when I searched reviews about this product, many comments informed
a lot of the model's feature were exaggerated and was very easily broken down.
Without their comments, I would have chosen that computer and regretted it.
On top of that, people can
obtain the information that companies how to deal with their complaints. After the buyers
bought goods, companies' attitude is very important. This is supported by a
survey that was conducted by a SAMSUNG company in Korea. The purpose of the
survey was to understand the consensus view about the most important factor
when people purchased goods. In the study, a total of 800 consumers completed a
detailed questionnaire. What they found was intriguing. An overwhelming 65% had
responded that companies' response to their complaints was the most crucial
impact on their choice, while the remaining 30% had claimed that information on
the magazines or recommendation of friends is the most important one. This survey
proves that the comments from buyer's experience exert a strong influence on
consumers' choice.
To sum up, a lot of reviews
from the Internet offer more dependable information about products and they
also provide others for the data about each companies' after treatments. For
these reasons mentioned above, I strongly believe that my choice is the most
significant impact on buyer's choice. |