It
is evident that in our society, purchasing has a tremendous importance in our lives. Some people
think that information from magazines or reviews from online communities are
the most important factors when they make their choices in their major
purchase. I however, believe that when people consider a major purchase,
recommendation from friends has the greatest impact on their choice. There are
several reasons to support my argument. So, I will limit to the two that are the most relevant to the topic: the concept
of credibility and detailed information.
The most important reason for my thinking this way is that we can trust
recommendations from friends. Commonly in society, companies do their best to
advertise their products. They sometimes give some money to magazines or famous
internet bloggers, and ask magazines to deal with information on their
products. Therefore, we cannot trust the magazines and online communities as
they are. Take my parents, for example. Basically, they do not trust the internet because they had a bad experience on
their purchase. A few years ago, they wanted to buy a laptop. Usually, they asked me to recommend an electronic device, but at that
time, I was on a trip and couldn't help them.
So, they just buy bought a laptop after
reading an internet blog article. They didn't know that some bloggers was
were writing an article by trade. The laptop
that my parents bought was a trash. It sometimes just stopped without a
reason, and the CPU was out-of-the-date. I think that many people other
than my parents also have similar experiences. I'm sure most of them want to
have more reliable information such as recommendation from friends.
Another reason why I think this way is that we can obtain detailed information
from our friends when we make a decision based on recommendation from friends.
This reminds me of the time when I bought a new camera. One of my friends had
the same model that I wanted to buy. So, I could ask about the camera. He gave
me not only very detailed information based on his user experience but also
other models that I can choose from. Also, he gave me an opportunity to use his
camera. I think that was really informative, so that it helped me a lot to make
an informed choice.
All things
considered, with the reasons mentioned above, I believe that I have
sufficiently and adequately explained my position on the matters regarding the
topic.