▶ Your Answer :
Some people might say that we are more likely to be
influenced by information from magazines and review from online communities
than recommendation from friends when we buy something. However, in my way of
thinking, I firmly hold that people choose what to purchase according to
friends' comments concerning that friends are dependable enough and you can get
details about the product from them.
To start with, friends do not tell a lie to us, so they are
reliable. Generally speaking, friends do not try to sell something, but
recommend in order to help us make a proper decision. For example, there was a
poll conducted by the Gallup Organization in 2015 with 500 random people who
went to a mall for shopping as participants. The purpose of this survey was to
determine what is the most important criteria among recommendation from
friends, information from magazines, and comments from online websites they
rely on when they went shopping. Interestingly, the majority of the respondents
ranked friends' suggestion over other choices. The overwhelming 80% had
responded that they wanted to listen to friends before purchase because they
thought that every information in magazines are exaggerated and sometime,
companies hire people to make a good comment on a certain product, so it is
hard to tell what is real and fake.
On top of that, you can get actual features about the
product from your friends. Once they have used it, they could give you good and
bad aspects about the thing. For instance, I wanted to buy a laptop last month
and there were two options: a Samsung laptop and a LG one. For this reason, I
looked through magazines and online communities, but I had a hard time to
compare them since they just emphasized their strong points. So, I asked two
friends. The one had a Samsung laptop and the other got a LG one. They told me
that I had better go for Samsung one if I need a cheaper one and if I want a
lighter one, I should buy a LG one. Thanks to their help, I could have figured
out what I had to buy, which was LG laptop.
To sum up, friends are trustful enough for us to depend on
and we can get the exact information we need from friends. In this regard, friends can make the biggest
influence on our decisions when we think of purchasing something.
32mins
404 words
|