1. Nick Hornby writes that club owners would be daft to raise prices beyond what their rabid fans can readily afford, since the marginal fan comes to games as much to see and experience these crazed fans as to see the action on the field.
2. Last Monday night, Michael Vick and the Falcons took on Reggie Bush and the Saints in an epic battle for the NFC South. Oh, wait, nevermind—neither of these once-great teams is likely to even smell the playoffs this year, and neither of those players were even on the field to try and help the cause (Bush is injured, Vick is in prison). How might setting prices upfront allow teams to capture more total revenue on games that turn out the be duds?
파란 글씨랑 빨간글씨 부분 문법 위주로 해석 부탁드려요..
beyond는 여기서 무슨 의미인지도요..
(별로 중요하진 않지만.. 여기서 games는 미식축구리그경기입니다)