Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this
Discuss both sides and give your opinion.
In modern society, advertising through sponsoring sports has been a center of a heated discussion. While there are some people who agree with advertising with the idea that sponsoring sports has disadvantages, I believe promoting with sponsoring sports is one of effective ways. In this essay, the reasons for my belief will be elaborated.
On the one hand, promoting companies with supporting sports can has a myriad of drawbacks. One of the main consideration is that it can give unpleasant image to audience if the sports team has bad record. So these results make a stereotype to public at anywhere. Taking my own experience as an example, in Korea, every baseball team has its own sponsor company and I have quite not good feelings of Hanwha, which support the last team in the league and I avoid to choose that company when I purchase something. So promoting a certain sports team or athletes should be careful consideration not to have negative images to consumers.
On the other hand, advertising with sports teams or stars also appears to have a number of valid reasons to consider. In terms of the first aspect to take into account, companies can approach to potential consumers without repulsion. This is because the audiences or fans of athletes can be exposed to the sponsor’s advertising without any discomfortable and doubt. This method can attract many people to but the company’s products and for fans’ aspects, they will consume and support the company due to the athletes or teams they cheer. In addition if the company repeat commercial songs in the stadium continually, the public would get used to the promoting and this phenomenon directly connect to consume.
In conclusion, although the two opposing views have to its own strong points, I am of the opinion that advertising company through sponsoring sports is effective ways because it grabs potential consumers in the matches unconsciously.