Your Answer ▼ The table shows that the results of a survey about reason why US consumers shop at K-Mart by gender. The distance is crucial for men, but the population about the market affect women. When it comes to the survey responses of male, they shopped to go K-Mart because it was close to their home. The figure was 30%, about three quarters of all reasons in men’s responses. Moreover, good reputation and parking availability were important to men, and figures were 18% and 17%, respectively. On the other hand, as for responses of female, good reputation was significant reason of shopping at K-Mart. The figure recorded 27%. And market’s closeness to home and parking was crucial for women, too. It is noteworthy that there were 0% in survey responses in female. It was 24-hour service. Only 2% of men shop at K-Mart because of this reason. Overall, the sum of responses about nice reputation and closeness to their living is nearly half of all responses. Also, it is noticeable that all time available service is not significant reason for American customers to shop at K-Mart regardless of gender. |