▶ Topic :
1. The passage provides several possible evidences
of undercover marketing which could generate effective and cost efficient
effects. However, the professor in the lecture refutes the author’s assertion and
points out the negative backlashes of it.
First of all, the professor mentions
that undercover market has several backlashes. For example, when Sony had made
a fake web site in order to promote new product to their potential customer, it
was only effective until the customers discovered the a website based on
undercover market was fictional. They became furious and questioning the
reliability of the company. This contradicts the author’s claim that the undercover
marketing generates positive intense emotional reaction to the target
customers.
2.
The reading passage provides several
evidences that current form of TV program production lacks information, and be
overwhelmed by shallow entertaining productions. However, the professor in the
lecture refutes the author’s assertion and points out that the television could
be a useful medium to provide some information.
First of all, the professor mentions
that providing little information is better than giving nothing. In other
words, these days, people are not willing to commit time and efforts for
searching information. Therefore, television, as an effective tool, which
delivers mass knowledge to huge population, certainly is better than nothing.
This counters the idea of the reading passage that the lightness due to its
nature, maximizing advertising revenue, accounts for poor quality of
information which finally led it as a inadequate medium for delivering
information.
3.
The reading passage provides several
evidences that self-service checkout machines can be a useful substitute for
human clerk in a sense of its convenience and cost efficiency. However, the
professor in the lecture refutes the author’s claim and points out that the
machine has several drawbacks overall.
First of all, the professor mentions
that human rely too much on the technique. This may cause severe backlash when
it fails, such as malfunctioning. The lecturer gives his personal experience
that people need to suffer more inconvenience and time consuming process when
it happens. This contract the author’s idea that self-service checkout machine
is convenient in the light of its fastness.
Second, the lecturer argues that the
machine will lay off mass majority of clerks which generates negative effects
on service workers’ market and finally it diminishes the good nature of the society.
By firing the workers, only business stakeholders would get all of juices. This
casts doubt on the author’s claim that the introduction of the new system would
bring good effects both for customer and business, by lowering the expense.
4.
The reading passage provides several
evidences that the subsidy for Amtrak is unnecessary and should be replaced by privatizing
or abolition for the fund, because it is too outdated. However, the professor
in the lecture refutes the author’s claim and points out that the subsidy has a
huge potential.
First of all, the federal subsidy
aligns with the purpose of federal government’s job. In other word, it provides
great connection with rural and urban. This national wide network facilitates a
mass of positive effects. Hence, it is both proper and legitimate. This
counters the author’s argument that the grant could be used on other field of
market which could be more workable, at the same time privatizing the
organization.
Second, the lecturer argues that the premise of the
reading passage is wrong. Other types of transportation organization also receive
similar amount of grants from the federal government. Although the money is
indirect, the government provides indirect subsidy, such as paves road and
other infrastructures which are necessary. Regarding to this facts subsidy does
not led Amtrak overly dependent on the funding. This rebuts the assertion of
the reading passage that subsidy on Amtrak diminishes its competitiveness in
the free market by not providing effective incentives.
5.
The reading passage provides several evidences that
online pharmacy has huge drawback which make it inadequate to people who use.
However, the professor in the lecture refutes the author’s claim and points out
the positive potentials and advantages of it.
First of all, the professor mentions that the online
pharmacy would enable people to seek a new medicine which has not been released
yet. He rebuts the reading passage’s argument about illegal and unapproved
drugs, by asserting that such regulations regarding to this issues are not a
jurisdiction of the government. The lecturer believes the new form of store
eventually benefits customers, by broadening the options that people could
make. This refutes the author’s idea that online pharmacy would distribute
untested dangerous drugs.
Second, the lecturer argues that online pharmacy could
also be able to articulate possible danger and warning of a medicine.
Furthermore, it is actually more profound, since it could includes various
sources of materials, unlike traditional pharmacy which only allow to meeting
one doctor. The website could provide Q&A forms of information from diverse
sources. This counters the author’s assertion that lack of interaction may
cause serious health-related damages for the users.
Lastly, according to the professor, the price of the
medicine is significantly cheap, compared to the previous form of drug store,
the new form is much cheaper due to oversea importing. People could afford the
price for the medicine which they are crucially needed. Therefore, the new form
of distribution would save lives of a lot of people. The casts doubt on the
reading passage’s saying that the oversea manufacturing of the drug has
potential threats, such as overusing.
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