▶ Your Answer :
A franchise business has been a debate on whether it is advantage for first-time business owners or not. The lecturer discuss the drawbacks of becoming franchise owner against the reading passage’s claim.
First, According to lecturer, franchise owners can not have the control over goods or services. Therefore, owners have to sell what parent company force them to sell. This opposes the reading passage’s claim that first-time business owners can sell reliable products that has been already tried and tested.
Next, the speaker mentions that many franchisees feel frustrated because of marketing problem. The owners should pay quite a big amount of money out of their income to parent company for marketing. Furthermore, the cost that franchisees were charged are clearly not used by marketing each branches. This refutes the reading passage’s viewpoint that parent company advertises their brand nationally so individuals can save money to publicize franchise products.
Finally, the lecturer emphasizes that franchises are unprofitable. All franchises should pay for using unification system to parent company. After taking all expenses and franchise fees, each owners returns a very small portion. But the author insists that franchises have a low rate of failure and can be provided continual assistance.
To sum up, the listening argues that franchises have many disadvantages and the reading passage disagree with it. |