▶ Your Answer :
Both reading and lecturer address the issue of online surveys. The reading states several advantages of using online surveys, while lecturer disagree with the reading. First, the lecturer claims that online survey cannot be conducted more diverse population. He stresses that there are a lot of areas where internet is not available. Moreover, specific groups over 65years old do not usually use internet, therefore, the result of online survey will be limited to the opinions of young people. This cast doubts on the reading passage’s point that surveying online enable companies to question more customers. Secondly, the lecturer insists that online survey is not cost-effective methods. He emphasizes that online surveying requires a lot of cost to secure web spaces, computerize the results, and compile the information. In addition, companies should pay for promotional expenses as they send e-mails with coupons. In opposition to this argument, the reading passage asserts that conducting online survey is cheaper than any other data collection methods. Finally, the lecturer argues that online survey is not convenient way for customers. He states that as surveys whether on online or on offline require time to complete procedures of survey, people think it is still inconvenient. Moreover, people sometimes put it off and finally forget to complete. On the contrary, the reading passage insists that conducting online surveys encourage people to answer in a convenient way.
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