▶ Your Answer : Some people think that recommendation from celebrities, information from magazines, or reviews from online communities have the great impact on customer's purchase. However, in my opinion, I think the most important factor is the recommendation from friend. This is because I and my friend have similar taste and she gives an objective review. To begin with, I and my friends have similar taste on various field like clothes, cosmetic, food and so on. We are same age and also have same interest. It makes our relationship stronger. The more we are close and spend time together, the more we know very well each other. My friend gives suitable advices to me when I want to buy something. For example, when we went shopping I considered to buy a new skirt with ribbon. Our fashion style is similar and we like wearing simple skirt and shirts. I wanted to decide whether I have to buy or not after I wore the skirt, but the store prohibited me from wearing clothes when I didn't buy it. I wanted to buy, but I really worried about if it is not match to me. My friends said that this skirt is not our style, and recommended other to me. I didn't wear it but it looks fit on me. Finally I bought the skirt which my friend recommended. I satisfied the new clothes due to her choice.
On top of that, my friends are an objective person. Actually I can't believe advertisements on TV or Internet easily, because the things that I bought from the ad on Internet have a side effect. My friend's character are honest and frank, so I can trust her review about things. She always tell story frankly about my attitude or appearance without bad emotion, so I can trust her freely. In my experience, the new lipstick was released by the popular cosmetic shop. I hoped to buy it and boasted it to others. When I said this to my friend, she disagreed with my opinion. She already bought and used the lipstcik, but it didn't have good color and testure. She thought that this lipstick do not have high value as the company is popular. She pushed me not to buy it , and she also said the reason why I wanted to buy this is for boasting, it was not a good idea. I didn't have many interests in cosmetic while she was an expert on it, so I trusted her saying and believed it. The main reason why I can believed her is she always gives trust and helpful advices to me.
To sum up, my friend knows me very well and she is an honest person. In this regard, her recommendation has the greatest impact on my choice when I consider a major purchase.
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