In my opinion, The television advertisments for young children should be permited because the advertisement is vital for the buiness where the most of the consumers of their products watch TV. Additionally, the parents of the children will experience great difficult to access the information of the products.
Firstly, many companies use the television advertisements in order to sell their products. The absence of television products will be an obstacle to most of the buinesses when they wish to increase the sales turnover of the company as their promotion strategies are focused on TV advertisements. For instance, the company where sell dolls for young children will not be able to avoid huge amount of loss in their sales revenue if the advertisement is not allowed. The new policy will lead the company to not to promote their products to the consumers. As a consequence, the consumers will not find their product easily. Therefore, the buiness can hardly boost their sales without the advertisement.
In addition, the consumers especially the parents of the infants, will feel very inconvenient to make a choice of the products when they want to buy the products for their children. The majority of the parents always use the informations given by TV whenever they purchase goods for their children. However, if there is no advertisement for the products of infants, the consumers will likely to be confused to make their decision. On the contrary, the presence of the television advertisement enable the parents to choose the goods quickly and effectively. The parents will also save their money as they know which product is cheap in the market. Hence, TV advertisement is helpful for the parents of the children.
In conclusion, I strongly believe that the advertisements targeting for infants who are aged from two to five years, are crucial. If the advertisement is prohibited, both the company and the parents of the children will have problems. For the business, there will be significant financial loss. On the other hand, the parents of the children can not be informed about the products. |