▶ Your Answer :
Nowadays, according to the reading passage, "an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials" and wood companies try to develop for adjusting the issues. The author in the reading passage said that the development is unlikely for several reasons. However, the professor in the lecture gives several reasons as a rebuttal to the author's point.
First of all, the professor in the listening contends that eco-certified wood will be worth. The author in the reading explained that so many mediocre products that are labeled new make consumers lose their trust in advertising. However, since companies advertise by taking their own products and independent certificate agency, consumers would not recognize that every product is the same. This casts doubt on the reading passages that a lot of advertisements that focus on the eco-certification label would not be valued because consumers watch a lot of this style advertisements.
Second, the professor in the listening argues that eco-certificated wood will not be more costly for getting the certification. the author in the reading said that they have to spend money on the business, and consumers like cheaper items. However, a study shows that consumers just doom between two produces and they often tend to pay attention in factories with certificated items rather than price. This counters the reading passage's claim that the certified woods will be high-priced, which makes consumers avoid buying the products since they prefer to choose lower-costed ones.
Lastly, the professor insists that wood companies also consider international markets. They just sell most of their products in the U.S. since the local people usually like the items. However, if companies slowly grasp American consumers, which leads that international people started to be interested in them. This refutes the reading passage's claim that wood companies just aim intensively in American markets.
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