▶ Your Answer : A large number of people might say people are greatly influenced by celebrities , magazines, or online communities when they decide to buy something. In my opinion, however, recommendation from friends has the most essential impact on our choices because of the reliability and the accuracy.
First, friends can provide a trustworthy information to us. It is an obvious fact that we are living in a society full of advertisements. This is problematic because we are easily fooled by a lot of false product or service information from companies. Unlike those information, friends are able to tell us what is much better than the other since they aren't those who try to sell their products. For example, I was planning to buy an I-pad two months ago. I was about to purchase it but then one of my friends recommended me that Samsung-pad would be more reasonable because I could get a discount by using a special voucher. Had it not been for her advice, I would have spent a lot of money on my new tablet PC.
Next, friends exactly understand what our needs are. It is an undeniable fact that friends tend to know what we like or dislike far outweigh than celebrities, magazines, or online communities do since they are total strangers to us. Additionally, friends probably can tell the reason why you want to buy something because they have seen you for a long time. It leads to the recommendation of the accurate product that we want to get. As an instance, Thomas Edison became a rich thanks to his friendly assistance. Edison was having a problem of selling his new invention and his assistance told Edison to give him a chance to sell it. The assistance perfectly knew what an advantage of the machine is so he tried his best to sell it for his friend, Edison. In the end, he was able to get a lot of money by selling all the inventions. If his friend had not understood his needs, it couldn't have happened.
To sum up, I firmly believe the recommendations from friends are more beneficial than those of other's for the reasons that I mentioned above. All in all, friends are the best influencer of purchasing a product due to the reliability and the accuracy from the friendship. |