▶ Your Answer :
It is of great worth to discuss what has
the greatest impact on people’s choices when they attempt to buy something. The
answer to this can vary depending on each individual’s stance. From my
perspective, reviews from online communities are the most powerful leverage
when people consider a major purchase for the following two subsequent reasons.
First
of all, reviews from online communities are the easiest way for people to
access information. In these days, as innovative IT devices such as Smart-phones
or I-Pads were generalized to people, it is much comfortable for people to
gather information by these devices without spending a huge amount of time or
money. For example, a research implemented by an IT institute, one of the most
renowned research centers in America, two of three respondents had experience
of searching products’ reviews before buying products for their careful
consideration. The same study also noted that eighty-six percent of the group
who answered had experience had considered not to buy objects that had many
negative feedbacks even they had positive thinking in their mind. As the
research indicates, powerful reviews from online communities impact on people’s
choices largely.
On
top of that, reviews from online communities allow people to judge products with
a vary range of information that create simultaneously. As the trend of its
days, many people enjoy uploading their thinking or afterword of products
online, therefore, potential purchasers expose to a wide range of information
about their potential purchases. For example, there are some specific groups
called ‘active bloggers’ whom have great powers on online and influence many
people to follow their actions. Therefore, as many positive feedbacks from
well-known bloggers are being existed, then people are usually predisposed to consider
major purchases as their bloggers did. Like this, a bunch of information that
provided by online at the same time affects potential purchasers’ mind
seriously.
To
conclude, I think comments that derived from online are the most significant
factors that influence people’s choices. This is because that achieving
information from cyber communities is the easiest one rather than recognizing
recommendation from friends, celebrities, or magazines for modern people and it
allows potential consumers to consider products with a vary range of
information that create simultaneously. |