It is evident that in our society, purchase
has tremendous importance in our lives. Some people think that information
from magazines or reviews from online communities are the most important
factors when they make their choices in their major purchase. I however,
believe that when people consider a major purchase, recommendation from friends
has the greatest impact on their choice. There are several reasons to support
my argument. So, I will limit to the two the most relevant to the topic: the
concept of credibility and detailed information.
The
most important reason for my thinking this way is that we can trust
recommendations from friends. Commonly in society, companies do their best to
advertise their products. They sometimes give some money to magazines or famous
internet bloggers, and ask magazines to deal with information on their
products. Therefore, we cannot trust the magazines and online communities as
they are. Take my parents, for example. Basically, they do not trust internet
because they had a bad experience on their purchase. A few years ago, they
wanted to buy a laptop. Usually, they ask me to recommend an electronic device,
but at that time, I was on trip and couldn't help them. So, they just buy a laptop
after reading an internet blog article. They didn't know that some bloggers was
writing an article by trade. The laptop that my parents bought was a trash. It
sometimes just stopped without a reason, and the CPU was out-of-the-date. I
think that many people other than my parents also have similar experiences. I'm
sure most of them want to have more reliable information such as recommendation
from friends.
Another
reason why I think this way is that we can obtain detailed information from our
friends when we make a decision based on recommendation from friends. This
reminds me of the time when I bought a new camera. One of my friends had the same
model that I wanted to buy. So, I could ask about the camera. He gave me not
only very detailed information based on his user experience but also other
models that I can choose from. Also, he gave me an opportunity to use his
camera. I think that was really informative, so that it helped me a lot to make
a informed choice.
All
things considered, with the reasons mentioned above, I believe that I have
sufficiently and adequately explained my position on the matters regarding the
topic.