Why Hispanic traditional food sampling will attract Hispanics and make them to spend money?? ppt주제라 실수있음안될것같아 고수님들 의견 필요합니다 `~문법체크 부탁드려요 |
Let us talk about the growing population of Hispanics and their potential buying power, Hispanic supermarkets and their tradition and family. After researching about U.S. multicultural shoppers, we have concluded that Hispanics are the largest ethnic group among all other minority in terms of their population, purchasing power, and household income. According to the study from UGA Selig Center, between 1990 and 2011, Hispanic population is expected to increase 126 percent and their purchasing power will reach more than $1 trillion by 2011. They control more disposable personal income than any other U.S. minority group. Because of this continued growth of the Hispanic community, we recommend Super Target to recognize the value of Hispanic customers and to develop specified marketing strategy focusing on Hispanics. Hispanics shop for groceries both at the U.S. supermarket and Hispanic themed supermarket. According to Shopping Center Today 2006, Maria Bird Pico said Hispanic supermarkets are attracting customers with authentic food and the number of the stores is increasing. However, the store space constraints limited the variety and number of categories it could carry and Hispanics are hard to meet their shopping needs at one retailer. Super Target has more than the variety kinds of Hispanic traditional and authentic products and samples to taste before buying. Moreover, with several departments in one store, Hispanics can meet their shopping need in one retailer. Super Target offers more traditional foods because Hispanics have unique family-oriented culture and tradition. According to Lilia Barbosa in Marketing news Hispanics household is larger than the typical U.S. nuclear household and Hispanics celebrate their unique cultural holidays, as well as U.S. holidays as big family events. During these holidays, all family members spend time together enjoying their traditional food and drinks. Shmeka will talk about their traditional food in more detail later Mass consumption of food and drinks by Hispanic consumers will bring Super Target a great opportunity to increase sales. In order to promote Hispanic consumption on food, it is important to increase customer satisfaction and credibility on food product. We have concluded that food sampling in Super Target store will attract those Hispanic shoppers. Shmeca will talk about traditional Hispanic foods, costs and timeline. |