▶ Your Answer : The given question is which of the options has the biggest effect on a major purchase. Today, consumers are flooded with so many sources of information that they find themselves lost in the deluge of information. Also, it became a truly important capability for company to figure out the process of purchase of customers in this era. Therefore, it is of great significance fathom what plays a pivotal roles in the process for the vast majority of people. In my opinion, recommendation from friends is by the most considerable factor in the decision making process.
To start with, friends are the only sources that can give potential consumers hands-on experiences in real life. The strongest determination to buy a product comes from the actual experience of using the product. However, since we are living in an era where the majority of products are sold online, people rarely can have chances to use products of which they want to make a purchase nowadays. Therefore, friends who have bought an item that potential customers are seeing can convince the customers to make a decision to buy the product in such a way that gives the actual experiences. In my case, I had been deciding to purchase an iPad over a span of weeks before my friend allowed me to use her iPad for days. Through the experiences, I could fathom the pros and cons of the product in accordance with my intention to buy it. Finally, I ended up purchasing an iPand and am fully gratified with my decision for now. Secondly, friends are the only reliable sources because outer media such magazines and online communities are highly likely to be already occupied by marketers in disguise from companies. Nowadays, companies are so intelligent that they attempt to nudge potential customers to purchase thier products in disguise as another customer in a variety of media. For example,, I met a person who kept telling me to buy an iPhone in an online community which is well-known for affluent information about phones. Feeling suspicious of him, I blocked him on my messenger application only to find an article about him, which says he was an advertising agent in disguise as a customer. Since this incident, I became skeptical about articles and opinions posted out on the internet and determined to turn to my circle of friends who I have been on good terms with for a long time. To sum up, I think recommendations from friends are the strongest source for persuading potential customers to make a decision to purchase a product. That's because this society has become so scattered and fraudulent that we can have a meaningful information just from friends. |