4. According to the reading, place marking refers to applying branding and sales techniques to market the region.
The professor uses an example to explain this concept.
First, he explains that the city could make use of its distinct features such as its beautiful ice. To be specific, the city is able to can organize annual snow festivals. Also they can advertise themselves as winter wonderland through various promotion methods.
Second, he mentions that the result would be positive. To be specific, the city could would be able to raise its profile as a host to organize famous snow festivals. As a result, a lot of tourists would visit the city, leading to the increased tourism revenue in the city.
This example illustrates place marketing.
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