Current social trends: one-person broadcasting platform and independent creators
The market for independent creators like YouTube or Africa TV is now incomparably
large compared to the past. This trend proves that people are more interested in
Personal broadcasting platforms than in the past. Even recently, many broadcasters
earn tens of millions of won a month through independent broadcasting alone, and
fad words or memes symbolizing some of the younger generation's cultural trends
have originated mainly from TV in the past. Still, recently they have come from
one-person media platforms. This fact suggests that the popularity of the
independent broadcasting platform is a kind of social phenomenon. for what
reason can a private broadcasting platform go beyond form broadcasting and
play the central axis of cultural trends?
For now, broadcasting through TV is transmitted according to
a set schedule, so there is no flexibility in adjusting broadcast time, and the way content is delivered proceeds one-sided. However, the independent broadcasting platform has the flexibility to be free of time
because it can broadcast whenever the video producer wants. Also, a platform
such as YouTube allows viewers to comment while watching the video, and
platforms such as Africa TV can
allow viewers to express their opinions through chatting and voice sponsorship for content is being broadcasted. Even in
this process, viewers can communicate in real-time. Thus,
unlike TV, one-person media platform allows simultaneous and multifaceted
connections beyond two-way communication simultaneously. As a result, viewers feel
a sense of realism while watching the show and think they are directly involved
in the show's contents. Consequently, refreshing shocks that didn't exist before have
driven people to independent broadcasting platforms.
Next is the aspect of content composition. The content broadcasting on TV is
formal because it targets all ages, and censorship in content and language is strict.
For this reason, the content that broadcasts on TV cannot have extreme
diversity and does not seek to stimulate viewer’s attention. However, private
broadcasting platforms have the advantage of being free from these constraints.
If you look at broadcasts on independent media, the contents vary beyond count.
For example, there are infinite kinds of content, such as content that contains
challenging and creative information, content that deals with knowledge in a
trivial area, content that solves viewer’s extremely private curiosity, and content
that shows people eating delicious food (sometimes bizarrely outstanding food)
instead. In this diversity, viewers can choose and watch broadcasts that suit their
tastes and interests, satisfying individual needs, and feeling vicarious satisfaction.
Therefore, the contents of TV fall behind the infinite contents of the independent
broadcasting platform, and the popularity of the latter is bound to increase
day by day.
In summary, independent broadcasting platforms involve real-time connectivity
and diversity of content simultaneously, and I think these are the key factors
that make this platform popular. Our society is currently in the ubiquitous era
with the high development of the Internet and electronic devices. Individual
diversity and freedom of expression are of paramount importance. I think the
impact of independent broadcasting platforms and related broadcasters on the
future will be enormous. The form of one-person broadcasting platform will
affect the development of TV-related technologies with the capitalistic broadcasting
companies, and soon, it may be possible to talk to people on the screen when
watching videos on TV. As a result, dramas, news, and entertainment programs
may adopt a two-way dialogue format that communicates with viewers.
Besides, the impact of popularity of independent broadcasting will further
refine popular cultural trends, and the pace of replacement will accelerate
rapidly. These changes may overshadow the pop culture, which is replaced
over time, and the concept of "fashion" may disappear altogether.
As such, we cannot escape the influence of independent broadcasting platforms
on us, so related legal accounts or additions are required, and individuals'
ability to judge their interests needs to grow at the same time.